Sport Entrepreneurship
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This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspectiveis fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.
Heritage and Sport
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This book provides a holistic view of the relationship between heritage and sport. It examines four types of sport heritage: tangible immovable sport heritage (sports venues, monuments and memorials, landscapes); tangible movable sport heritage (museums and halls of fame, events, living sport heritage); intangible sport heritage (intangibility of sport heritage, institutions, existential); and goods and services with a sport heritage component (tourism, marketing, management). It offers both theoretical and applied approaches to the heritage-sport relationship and intersects with many contemporary topics in heritage, sport, tourism, events and marketing. It will be useful to students and researchers in sport tourism, sport studies, heritage studies, sport history, museum studies and sports management.
The Coach's Guide to Teaching
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The mark of a great coach is a constant desire to learn and grow. A hunger to use whatever can make them better. The best-selling author of Teach Like a Champion and Reading Reconsidered brings his considerable knowledge about the science of classroom teaching to the sports coaching world to create championship caliber coaches on the court and field. What great classroom teachers do is relevant to coaches in profound ways. After all, coaches are at their core teachers. Lemov knows that coaches face many of the same challenges found in the classroom, so the science of learning applies equally to them. Unfortunately, coaches and organizations have a mixed level of understanding of the research and study of the science of learning. Sometimes coaches and organizations build their teaching on myths and platitudes more than science. Sometimes there isn't any science applied at all. While there are thousands of books and websites a coach can consult to better understand technical and tactical aspects of the game, there is nothing for a coach to consult that explicitly examines the teaching problems on the field, the court, the rink, and the diamond. Until now. Intended to offer lessons and guidance that are applicable to coaches of any sporting endeavor including everyone from parent volunteers to professional coaches and private trainers, Lemov brings the powerful science of learning to the arena of sports coaching to create the next generation of championship caliber coaches.
Democracy at the Ballpark
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What is the relationship between sports and politics? Often, politics are thought to be serious, whereas sports are diversionary and apolitical. Using baseball as a case study, Democracy at the Ballpark challenges this understanding, examining politics as they emerge at the ballpark around spectatorship, community, equality, virtue, and technology. Thomas David Bunting argues that because spectators invest time and meaning in baseball, the game has power as a metaphor for understanding and shaping politics. The stories people see in baseball mirror how they see the country, politics, and themselves. As a result, democracy resides not only in exclusive halls tread by elites but also in a stadium full of average people together under an open sky. Democracy at the Ballpark bridges political theory and sport, providing a new way of thinking about baseball. It also demonstrates the democratic potential of spectatorship and rethinks the role of everyday institutions like sport in shaping our political lives, offering an expanded view of democracy.
Gridiron Genius
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Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Why do some NFL franchises dominate year after year while others can never crack the code of success? For 30 years Michael Lombardi had a front-row seat and full access as three titans--Bill Walsh, Al Davis, and Bill Belichick--reinvented the game, turning it into a national obsession while piling up Super Bowl trophies. Now, in Gridiron Genius, Lombardi provides the blueprint that makes a successful organization click and win--and the mistakes unsuccessful organizations make that keep them on the losing side time and again. In reality, very few coaches understand the philosophies, attention to detail, and massive commitment that defined NFL juggernauts like the 49ers and the Patriots. The best organizations are not just employing players, they are building something bigger. Gridiron Genius will explain how the best leaders evaluate, acquire, and utilize personnel in ways other professional minds, football and otherwise, won't even contemplate. How do you know when to trade a player? How do you create a positive atmosphere when everyone is out to maximize his own paycheck? And why is the tight end like the knight on a chessboard? To some, game planning consists only of designing an attack for the next opponent. But Lombardi explains how the smartest leaders script everything: from an afternoon's special-teams practice to a season's playoff run to a decade-long organizational blueprint. Readers will delight in the Lombardi tour of an NFL weekend, including what really goes on during the game on and off the field and inside the headset. First stop: Belichick's Saturday night staff meeting, where he announces how the game will go the next day. Spoiler alert: He always nails it. Football dynasties are built through massive attention to detail and unwavering commitment. From how to build a team, to how to watch a game, to understanding the essential qualities of great leaders, Gridiron Genius gives football fans the knowledge to be the smartest person in the room every Sunday.
Routledge Handbook of Sports Marketing
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
15 Sports Myths and Why They're Wrong
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In 15 Sports Myths and Why They're Wrong, authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust some of the most widespread urban legends about college and professional athletics. Each chapter takes apart a common misconception, showing how the assumptions behind it fail to add up. Fort and Winfree reveal how these myths perpetuate themselves and, ultimately, how they serve a handful of powerful parties--such as franchise owners, reporters, and players--at the expense of the larger community of sports fans. From the idea that team owners and managers are inept to the notion that revenue-generating college sports pay for athletics that don't attract fans (and their cash), 15 Sports Myths and Why They're Wrong strips down pervasive accounts of how our favorite games function, allowing us to look at them in a new, more informed way. Fort and Winfree argue that substituting the intuitive appeal of emotionally charged myths with rigorous, informed explanations weakens the power of these tall tales and their tight hold on the sports we love. Readers will emerge with a clearer picture of the forces at work within the sports world and a better understanding of why these myths matter--and are worthy of a takedown.